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Women's Health Care

Affordable Products, Real Results: Olay Puts Science Over Trends

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Modern-day skincare suffers from a serious case of information overload. From TikTok “hacks” to skincare trends that disappear as quickly as they come, there’s never been such an overabundance of advice from the beauty industry. Fortunately, time-tested brands back by over 70 years of industry research like Olay keep their focus centered on results over trends. In a sea of recommendations, it can be hard to tell the signal from the noise—but when it comes to achieving effective results, there’s a simple truth as relevant today as ever.

Results—not shiny packaging, sky-high price points or flashy brand names—are what really matter.

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Healthy aging with comprehensive skincare from Olay

When it comes to aging skin, wrinkles and fine lines are a common focal point, but they’re just one piece of a complex puzzle. Women increasingly point to a lack of firmness and elasticity as key concerns for their aging skin.

A comprehensive approach to skincare means addressing the collagen and volume loss that underpins these issues. Even though pronounced effects on the appearance of your skin may not appear until your late 30s or early 40s, these changes start well before they’re visible to the naked eye.  

Losing collagen and volume in your skin is a natural part of aging, but fortunately, there is a lot you can do to mitigate these concerns. With Olay’s time-honored legacy and focus on evidence-based, result-oriented formulations, effective beauty treatments—minus the exorbitant price tags—have never been more accessible. Skincare science has identified a handful of key ingredients that specifically target aging skin. 

Well-rounded skincare, day to night

Olay’s comprehensive range of products is designed to support aging skin around the clock. For daytime use, there’s the Regenerist Micro-Sculpting Day Cream. With moisturizing hyaluronic acid, an amino peptide complex and potently antioxidant niacinamide, it firms and sculpts for a lifted look— and hydrates better than ten top luxury creams (as tested by Good Housekeeping). With over 16,000 five-star reviews, Regenerist Micro-Sculpting Day Cream is a fan favourite for a reason.

At night, try Olay’s retinoid complex, the Regenerist Retinol 24 Night Moisturizer. Retinol is a derivative of Vitamin A, an ingredient clinically proven to stimulate collagen production and smooth, brighten, and firm the skin. Olay’s Regenerist moisturizer is free of fragrance and dyes, and formulated with soothing vitamin B3 to mitigate the irritation retinol can sometimes cause, making it safe for daily use. It’s particularly effective for use while you sleep—that’s when the skin barrier rests, making it more receptive to retinoids.

And for both day and night use, there’s Olay’s Super Serum—an innovative formula that delivers the benefits of five separate serums in one. Providing effective results to improve skin texture, give a more even-looking skin tone, firmer feeling skin, smoother visible lines, and long-lasting hydration. It’s a versatile powerhouse with myriad benefits all skin types.

In a landscape dominated by trends, Olay’s emphasis on science-backed ingredients and their transformative effects on aging skin sets it apart. It’s all thanks to a legacy of trusted formulations and a commitment to accessible, science-driven skincare available at drugstores for affordable prices. Whether you’re addressing collagen loss, firmness concerns, or fine lines, Olay has a well-rounded skincare solution for your best skin yet. Elevate your skincare routine with Olay, where time-honored excellence meets the ever-evolving needs of modern beauty.


Discover Olay’s unique approach to timeless beauty.

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