Jamie Kern Lima
Co-Founder, IT Cosmetics
Incorporate products with makeup and skin care benefits into your daily routine for a healthier, younger-looking complexion.
Jamie Kern Lima suffers from rosacea, a skin condition that causes redness, visible blood vessels, and small bumps on the face. Strangers would stop her in the grocery store and ask if she had a sunburn or was sick. When she landed her dream job as a morning news anchor, Kern Lima would spend most of her paycheck on makeup to try to hide her condition from the camera. Nothing worked.
Then she realized that if she had trouble finding beauty products that worked, she was probably not alone. Kern Lima decided she wanted to create makeup that was good for your skin and worked on all skin types and tones. She and her husband, Paulo Lima, sketched out a business plan, and she quit her job and launched IT Cosmetics.
Skin-loving ingredients to help you look and feel your best
Kern Lima worked with plastic surgeons and dermatologists to develop clinically proven, innovative, problem-solving products that harness cutting-edge, anti-aging technologies and skin-loving ingredients to truly help women look and feel their best.
IT Cosmetics products combine makeup and skin benefits with SPF and ingredients that help protect the skin barrier, both of which are especially important in the winter months.
Sun protection is so important when it comes to healthy, younger-looking skin, but remembering to apply sunscreen every morning can be difficult, especially if it’s cold and dreary outside. But sunscreen is important all year round. IT Cosmetics has incorporated SPF 50 right into its CC cream. So when you apply your makeup in the morning, you also get tinted UV protection.
IT Cosmetics products also help strengthen the skin barrier. This is the outermost layer of the ’skin’s surface, containing vital lipids like ceramides, cholesterols, and fatty acids. The skin barrier keeps water and electrolytes inside the body and harmful micro-organisms out. The colder temperatures and reduced humidity of winter can be hard on the skin, causing dryness, itching, and redness. Even indoor heating can have the same effect.
IT Cosmetics products combine makeup and skin benefits with SPF and ingredients that help protect the skin barrier, both of which are especially important in the winter months.
Problem-solving products help protect and strengthen skin
Here are just a few examples of how IT Cosmetics innovative, confidence-building products help protect and strengthen skin:
Developed with plastic surgeons, IT Cosmetics CC+ Cream is a colour-correcting cream that delivers seven products in one, including full-coverage foundation, anti-aging serum, and SPF 50+ physical sunscreen. CC+ Cream provides clinically tested hydration and is infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants, and vitamins to diffuse the look of wrinkles, minimize the appearance of pores and provide luminous, supple, flawless-looking coverage that ’won’t crease or crack.
The CC+ Nude Glow SPF 40 skin tint is a colour-correcting cream with a lightweight medium coverage suitable for all skin types. Featuring 90 per cent skin care, its patent-pending formula is infused with a Brightening Glow Serum with 2 per cent niacinamide, hyaluronic acid, and green tea extract. In four weeks, this tinted cream is clinically tested to visibly improve brightness, uneven skin texture, and uneven skin tone. It also provides 24 hours of hydrated skin for an instant healthy glow and a no-makeup look.
IT Cosmetics Confidence in a Cream Moisturizer improves skin firmness and reverses 10 signs of aging in just two weeks. For all skin types, including dry, sensitive, or aging skin, this dermatologist-recommended moisturizer strengthens the skin moisture barrier in just one use and repairs it over time while providing up to 48 hours of hydration. The quick-absorbing cream formula, with niacinamide, squalane, and a peptide-lipid complex, also delivers a soft, supple feel and a healthy appearance for younger-looking skin over time.
