
Dr. Keith Jarvi
Director of the Murray Koffler Urologic Wellness Centre & Head of Urology,
Mount Sinai Hospital
For couples trying to conceive, men can take proactive steps to optimize fertility through lifestyle changes, supplements, and early testing.
Male fertility is on the decline globally. According to the World Health Organization, one in six couples experience infertility, with male factors contributing to nearly 50 per cent of cases. While conversations around fertility have traditionally focused on women, research shows that men’s reproductive health plays an equally crucial role in conception success.
“Men often don’t receive the same attention as women when it comes to reproductive health,” says Dr. Keith Jarvi, Director of the Murray Koffler Urologic Wellness Centre and Head of Urology at Mount Sinai Hospital in Toronto. “It’s time to look at what men can do to optimize fertility.”
It’s time to look at what men can do to optimize
fertility.
Supporting sperm health
A growing body of evidence suggests that lifestyle choices significantly impact sperm health. Factors like poor diet, smoking, excessive alcohol consumption, and high stress levels can negatively affect sperm count, motility (movement), and morphology (shape).
“These are changes men can start making right away,” says Dr. Jarvi. “Maintaining a healthy weight, exercising, and adopting a nutrient-rich diet can all contribute to better sperm health. Reducing stress and avoiding environmental toxins can also make a difference.”
Scientific research has identified key nutrients that support sperm health, including antioxidants like CoQ10 and vitamin E, which help protect sperm from oxidative stress. L-carnitine, an amino acid, plays a role in energy production and sperm motility, while zinc and folic acid are essential for sperm production and DNA integrity.
To help men optimize their fertility, FlowLabs developed FloVita, a daily male fertility supplement formulated with clinically validated ingredients to enhance sperm quality. “It’s difficult to get all the necessary nutrients through diet alone,” says Dr. Jarvi. “FloVita was designed to bridge that gap and provide men with the best chance of conception.”

Early testing for better outcomes
Understanding fertility potential early can save couples time and stress. Traditionally, semen analysis required a visit to a clinic, which could be inconvenient or uncomfortable for many men. FlowLabs is changing the game with its soon-to-be-released mail-in semen analysis service, the first of its kind in Canada. This at-home option offers lab-quality results without the need for a lab visit, allowing men to assess their fertility status discreetly and conveniently.
For men looking for expert guidance, FlowLabs is also launching a free-to-the-patient male fertility telehealth service.
This new offering will provide direct access to fertility specialists, giving men personalized advice on improving their reproductive health, requisitions for tests and or prescriptions.
Optimizing male fertility is about more than just diet and lifestyle — it’s about taking proactive steps to understand and improve reproductive health. With supplements like FloVita, easy-to-access semen testing, and expert fertility support, FlowLabs is empowering men to take charge of their fertility journey.
To learn more, visit FloVita.ca. Use code FLTS15 for 15% off.