A Canadian company has introduced a unique topical product designed to tackle acute and chronic pain naturally, without drugs.
An estimated 7.63 million Canadians aged 15 and up are living with chronic pain, according to the 2020 Canadian Pain Task Force Report. It’s a condition with a significant impact on physical and mental health, family and community life, society, and the economy. When it comes to seeking solutions, many people are looking for natural, drug-free options. Fortunately, there are a growing number of choices available.
One of the newest therapeutic products to be introduced onto the market is Awaye Pain Relief Cream. Developed by Lumiera Health Inc. (NHP.V), a Canadian company based in Saint-Hubert, Que., it’s indicated for those suffering from painful strains and sprains (involving muscles, tendons, or ligaments), lumbago, simple backaches, chronic low back pain, and arthritis. Launched in April 2021, it’s a ground-breaking product — the first specially designed to leverage the body’s own pain-defence mechanism, known as the endocannabinoid system (ECS).
Plant-derived medicinal ingredients offer relief
Approved by Health Canada as a natural health product, Awaye has been clinically tested and confirmed to be safe and effective. Its unique formula combines two plant-sourced natural ingredients: capsaicin, derived from cayenne pepper, and β-caryophyllene. Capsaicin activates the transient receptor potential vanilloid 1 (TRPV1) channel, a receptor involved in pain transmission. Meanwhile, β-caryophyllene is a natural terpene (an aromatic compound found in plants) made from the stems and flowers of Syzygium aromaticum (clove), and also found in rosemary and hops. It triggers the receptors in the ECS. Specifically, β-caryophyllene activates the cannabinoid type 2 (CB2) receptors to help provide fast, effective pain relief.
Awaye is indicative of the kind of natural approach to health that has been embraced by many people. Health Canada data shows that 71 percent of Canadians have used natural health products. Their appeal is multi-faceted. Most of all, they represent alternatives to prescription medications, which can come with side effects, impair daily functioning, and cause drowsiness and addiction.
Getting back to everyday life pain-free
The bottom line for many people with chronic pain is that they want something that will allow them to enjoy everyday life, whether it’s playing sports, driving, working, or doing household chores. “No matter the exertion, it’s always good to follow up rigorous exercise like snow shovelling with a topical remedy to ease muscle tenderness,” says Dr. Maher Obeid, a chiropractor from the Healing Path Chiropractic and Wellness Centre in Burlington, Ont.
For those seeking safe and effective relief from acute or chronic pain caused by a variety of conditions, Awaye is a low-odour, non-greasy, non-staining, and non-habit-forming solution that can also complement existing pain treatments and therapies. It comes in an easy-to-use, convenient pump. For maximum effectiveness, apply two pumps to the affected area three to four times a day.
Awaye comes recommended by health care professionals, like Dr. Obeid. “I like to use a topical cream like Awaye, which works with the body’s ECS to relieve soreness and acute pain,” he says.
